SERVICE ACTIVATED WARRANTY OVERVIEW

TOYOTA SERVICE ACTIVATED OVERVIEW

Toyota Service Activated Warranty is a key part of the Toyota ownership proposition. With 60%* of Toyota owners choosing to service and maintain their vehicle outside of the Toyota Network, Toyota Service Activated Warranty should focus on driving new service customers to our workshops, win back lapsed customers and retain those already servicing with us.

It’s a compelling message, but one we must ensure we communicate correctly to avoid misleading communications and to comply with all legal advice. We have recently been working on how to effectively communicate this to customers across product types. There have also been T&Cs and other messaging updates which we have applied across all Centre assets.

As such, this guide will serve as the most up-to-date reference of how to talk about the Service Activated Warranty across your communications.

*60% of owners of vehicles between 0 - 10 years that are not returning for a service based on the total number of units in operation.

WHAT SERVICE ACTIVATED WARRANTY COVERS
FOR CUSTOMERS

Once the standard 3-years manufacturer warranty has expired customers can benefit from a new warranty. The introduction of Toyota Service Activated Warranty provides a significant value proposition for our customers, in addition to the core benefits that already exist when servicing with an approved Toyota Service Centre:

Added value for servicing (a new warranty cover is provided on completion of an eligible service for up-to-10-years/100,000 miles which ever comes first)
Warranty transferrable to future vehicle owners
The cost of repair of parts is covered by your local Centre
Includes Hybrid components
All work completed by fully qualified Toyota technicians
Vehicle will always have genuine Toyota parts
Hybrid Health Check

CENTRE BENEFITS

The Service Activated Warranty proposition is not only beneficial to our Toyota customers, but also of significant value to your Centre as well. Toyota Warranty provides multiple opportunities, from retention right through to operations processes:

Opportunity to not only retain more vehicles at 4-10 years old for servicing (resulting in incremental profit growth), but see new customers who may not have serviced with us before
Significantly improved Service Plan value
Higher volume MOT opportunity
Increased extended maintenance and upsell opportunity
Build stronger relationships with Toyota owners and provides the opportunity to up-sell/cross-sell into new Toyota vehicles at the right time
Simplified claims process through CWS system
A unique franchise proposition that cannot be matched by independents