With the cricket season now well underway and following the fantastic start to our partnership last year, we have a great opportunity to make this year’s activity even bigger and better.
Please find a reminder of the key opportunities available:
Toyota ‘Good for Cricket’
Each Centre is encouraged to partner with a local cricket club to support their fundraising efforts.
This is a low-cost initiative that leverages Toyota’s strong association with cricket and brings it to life at a local level. Clubs are incentivised to promote your Centre, helping to drive awareness while raising valuable funds for grassroots cricket — a win-win for both sides.
Women’s & Disability Cricket
There is a fantastic opportunity to support local women’s and disability teams. With the Women’s Cricket World Cup taking place in England this summer, there is increased attention on the women’s game, making this a key moment to get involved and show support in your community.
All Stars Cricket Programme
The All Stars Cricket Programme is a great way to engage families and young players at a grassroots level. Centres can support local clubs running All Stars sessions, helping to build strong community connections while increasing visibility with a new generation of players and parents.
Please continue to share details of your local activations with us so we can help amplify these activities more widely where possible.
