INTRODUCING Q3

Our current All-New, All-Electric Toyota C-HR+ campaign that has been running through Q2 is performing strongly — EV leadership perceptions have climbed two places and we have risen ahead of Hyundai and Polestar, we also tracked slightly above Q2 targets for both share of Google and National leads. This shows awareness of our new BEV product power is cutting through and we’re shifting customer perception across both retail and business audiences.

Looking ahead to Q3, we will build on this momentum, with a second burst of our Toyota C-HR+ campaign, running from mid-July through to October — continuing to drive awareness, sustain our improvement in EV Leadership perceptions, support EV education, and deliver tactical offers across multiple channels, helping customers at every stage of their journey.

In September, we will also support the launch of minor change Yaris Cross, with above-the-line investment to run in parallel to the Toyota C-HR+ campaign, to drive consideration and maintain strong visibility and demand for our core B SUV model. It is essential your focus on the run-out of current gen Yaris Cross continues for the first part of Q3, to ensure we are fully run-out by the end of August, ahead of the introduction of the minor change.

Q3 also sees the launch of two Toyota icons — All-New RAV4
Plug-in Hybrid and All-New Hilux which we will launch with 360 Brand and PR Activity. With a standout creative idea that aligns beautifully to the release of the new Toy Story 5 movie, All-New RAV4 will be supported by a gold-spot cinema package, reaching millions of our target family audience over the summer months. We will also invest in All-New Hilux to ensure strong visibility with its target audience.

And finally, to top off a busy quarter of communications, we’re launching a Pan-European Used Car campaign to help retailers drive more enquiries, improve conversion and support better stock flow, built around what matters most to customers — trusted warranty, a strong model range and Toyota’s 25+ years of hybrid expertise. You’ll receive a ready-to-use toolkit ahead of launch in late Q3, making it easy to activate locally.

To maximise impact and align with our Q3 supply and volume outlook, we’re asking the Network to focus on three key models:
Toyota C-HR+, Yaris Cross and Yaris, while successfully launching RAV4 and Hilux locally and leveraging our BEV range with business audiences. The call to action is simple: bring together your sales and marketing teams to align local marketing and in-centre activity behind these priorities, ensuring consistency with National campaigns and delivering a seamless customer journey.

Q3 FOCUS MODELS

MARKETING ACTIVITY CORE REQUIREMENTS

Please refer to the table below to see the activities you must complete. With the recent changes to Partnership Marketing Business Paid Search^{^}, if you are opting out, you must input this in your planner and provide evidence of your own activity at the end of the quarter. In addition, cricket activity on the planner also needs to be evidenced by 11th September.

For full details of expectations and requirements, please refer to the Marketing Activity Requirements Guide.

BRiT BENCHMARKS - MARKETING ACTIVITY SCORING

For 2026, there are three parts to scoring; Planner score, Core Activity and Brand Compliance.

As previously communicated, we are moving away from the 1,2,3 scoring. The new scoring is now simplified and easy to understand as it moves to No Evidence, Partial Evidence and Complete Evidence. All three are clearly shown below:

Q3 2026 RETAIL PROGRAMMES

SHOWROOM MATRIX AND LAYOUT

All-New Toyota RAV4 Hybrid remains as the Internal Hero model for this quarter, so please continue to display your existing creative.
The All-New, All-Electric Toyota C-HR+ also remains as the External Hero model.

Q3

All-New Toyota RAV4 Plug-in

All-New, All-Electric Toyota C-HR+

Toyota Aygo X Hybrid

Toyota Yaris Hybrid

Toyota Yaris Cross Hybrid

All-Electric Toyota bZ4X or All-New, All-Electric Toyota bZ4X Touring

Centre Choice

All-New, All-Electric Toyota C-HR+

Internal Hero

2

3

5

4

6 7-15

External Hero

DEMO MATRIX

Please refer to SOURCE for Q3 information.